A Public Relations officer should accompany the project for several reasons:

1. Enhancing Communication:
   • The PR officer helps build communication bridges between the project and the target audience, enhancing the audience’s understanding of the project and its objectives.
2. Reputation Management:
   • PR officers play a vital role in managing the project’s reputation. They monitor and deal with opinions and impressions to ensure a positive image of the project.
3. Project Marketing:
   • PR officers work on promoting the project and making it appealing through media and public events.
4. Promoting Interaction:
   • PR officers encourage interaction between the project and the community, fostering positive relationships and garnering broader support.
5. Crisis Management:
   • In crisis situations, PR officers play a crucial role in managing the crisis and providing information effectively and transparently.
6. Achieving Strategic Goals:
   • PR officers contribute to achieving the project’s strategic goals by developing and implementing appropriate communication strategies.
7. Building Partnerships:
   • PR officers encourage building positive partnerships with individuals and entities that can contribute to the project’s success.