Digital departments

In recent years, we have chosen to emphasize, invest and develop our digital department, with a clear understanding that there is a deep meaning in providing professional, broad and accessible digital to the client, while using minimal external providers. Hatem currently provides in -house a comprehensive spectrum of advanced digital services that includes:

Construction, establishment and management of Facebook, twitter and Instagram pages, initiating and managing campaigns in all social media, building a content and an annual and monthly work plan for activity in social networks, writing marketing content for social networks, creating marketing activity that includes social media presence and working with opinion leaders on social networks, content analysis and page presence using analysis and statistics tools including: Facebook insight, Google analytic, and sponsored promotion. Displaying content using advance tools: Instant Articles, Canvas, live video advertising and promotion on Facebook and Instagram. Choosing the purpose of the campaign, conversions, Lead Generation, Traffic, Brand awareness, Engagement … Reach, video views, Sales Targeting relevant audience (Custom audience, look alike audience) and ranking them based on funnel, and cleaning overlapping audiences. Creating pages and implementing pixel and tracking codes, targeting conversion goals and adding targeted parameters for conversions, Conversion tracking, Optimized Conversion for event code Combining different goals, different advertisements with varying designs and content, with different audiences (in addition to mobile desktop segmentation) in order to create diversity and build optimization knowledge. Optimization of the campaign based on close analysis, A/B Testing, Split Tests and making changes in real time.

  • 100% Digital services
  • Smart organizations
  • International sites
  • Wide spread
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